Watch
Pillar in under ten minutes
Start with the three-minute film. Go to the full walkthrough if you want the detail. Nothing downloads until you press play.
Pillar Lens films
What every client costs to serve
Pillar Lens in three minutes · 3:12
What every client costs to serve, and what to do about the ones who cost more than they pay.
Narration is an AI-generated version of Brian McLaughlin’s voice, made from his own recordings and used with his consent. All figures shown are from a demonstration firm, not a real client.
Pillar Lens: the full walkthrough · 6:26
Why we built it, what it shows, the board report, and what a firm can do with it.
Narration is an AI-generated version of Brian McLaughlin’s voice, made from his own recordings and used with his consent. All figures shown are from a demonstration firm, not a real client.
The visibility gap · 0:46
You cannot price a client you cannot cost. A 46-second film.
Music only, no narration. Figures are illustrative.
Podcast clips
On the Financial Planner Life podcast
Brian McLaughlin, Pillar’s founder, talking to Sam Oakes about the clients firms cannot afford to review and where Pillar Lens came from.
The glass of water · 0:41
Brian McLaughlin on the Financial Planner Life podcast.
Clip from the Financial Planner Life podcast, recorded July 2026. Used with permission. The full episode is published by Financial Planner Life.
Gut feel against the facts · 1:44
Brian McLaughlin on the Financial Planner Life podcast.
Clip from the Financial Planner Life podcast, recorded July 2026. Used with permission. The full episode is published by Financial Planner Life.
What is a good client? · 1:45
Where Pillar Lens came from. Brian McLaughlin on the Financial Planner Life podcast.
Clip from the Financial Planner Life podcast, recorded July 2026. Used with permission. The full episode is published by Financial Planner Life.
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